The last two weeks have been a little slow in my social media world, and I tried to understand why. I feel like I have lost my initial excitement with the TikTok and Instagram accounts for my dog, Callie. Upon reflection, I think it is because my post engagement has slowed down a lot and I am having trouble coming up with new content. Creating relevant content requires time to go through both Instagram and TikTok to see what is trending, and it is a massive time suck! I feel like there are not enough hours in the day to create the kind of content needed to “go viral” on TikTok. But more importantly, I think it is a reflection of the short attention span of the social media generation. Something that was cool a week ago is old news.
Example – I learned how to do the TikTok Renegade dance with my nieces over the February break and excitedly told my students about it this week. Meh. Cool. “TikTok is kind of boring” – a grade 7 student. WHAT?! “Yeah, now old people are using it”. Okay, then. I wonder how long it will take for Charli D’Amelio to fall from TikTok fame (she currently has 30 million followers and over 1.6 billion likes – as of February 25, 2020) with this kind of attitude. Is this why apps like Vine failed? The short attention span of the Gen Y, Z and Alpha generations?
With that preamble, here is my TikTok and Instagram recap:
The biggest change I made this week is I have started to tag different accounts in my photos. For example, I had a photo of Callie with a Kong dog toy, and I tagged the Kong company. They liked my photo back! I was hoping they might repost the photo to get more attention, but no such luck. I also received a few more “brand ambassador” requests, but I am still unsure about giving out my home address. One company, Akioka Pets, has an entire process to becoming part of their social media team.
Questions/Plans for next week:
- Look into brand ambassador opportunities with Akioka Pets
- Research the best accounts to tag in your photos for high engagement
- Post daily!
I was a bit of a fail on TikTok this week – mostly because I was out of town and had to rely on videos on my phone to create videos. This sort of worked, but it was a challenge to come up with something original. Last week I had the plan of posting three times a day (not even possible – I would have to quit my job and spend all day making TikToks) and replying to comments (also did not do, but definitely possible).
Questions/Plans for next week:
- Post! I am having some serious creator block when it comes to TikTok lately. I think this is related to not watching enough videos for inspiration.
- Watch videos for inspiration
Flipgrid and Snapchat
I am currently working on my overhauls of these apps. Yes, still working on them. I am almost done the Flipgrid review (even though I said I would post it this week! Oops), but I really want to create a quality resource for fellow educators.
One interesting thought – in all the research I have done so far with privacy and sharing social media posts, I am very careful about the photos I post online lately. I recently went on a holiday with my sister and her family, and I made sure to always get permission from both my nieces and nephews as well as my sister before posting online. I am starting to see a change in my own social media habits – practice what you preach!
Until next time,